Times have changed in college admissions. Gone are the days when a prospective student could be targeted, contacted, and recruited all with a single pamphlet in the mail. High schoolers can now learn a wealth of information about a university just by logging onto Facebook and peering into conversations taking place.

Not to be outdone, college admissions offices have embraced the social media site, with more than 80 percent of colleges using Facebook to connect with, recruit, and research potential students, according to Kaplan Test Prep’s 2010 survey of college admissions officers.

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