Private colleges spent an amount equivalent to about 37 percent of all of their tuition and fee revenue on scholarships for students in the fall of 2010, an all-time high, according to an annual “tuition discounting” survey. The estimated tuition-discount rate for first-time freshmen—42.4 percent—was also a record high, according to a report on the survey by the National Association of College and University Business Officers.

Read more…