Communication is all about the art of imparting knowledge and information. And in the business world this means succesfully getting your company message out to your clients. In todays fast-paced and technology rich world, communications and public relations has become a complex industry, providing businesses with even more platforms on which to communicate with the world. Both small enterprises and large corporations have an ongoing need for those with the ability to impart their messages to current and future customers, meaning employment opportunities are both plentiful and, for the best in the industry, can offer exceptional remuneration. If you have a natural talent for delivering clear, concise and consistent information then a degree in this fascinating subject could well be for you.

What’s it all about?
Taking a business communications degree is all about providing you with the knowledge and education skills necessary to project a company’s message to the world. The course will cover the vital elements and dynamics used by the industry of corporate communication, giving you a firm grounding in the drivers and key skills used in the world of 21st century business.  Very often those responsible for delivering the company message have to work within conflicting parameters of various company stakeholders, but nonetheless come up with a clear communication strategy that ensures all parties receive clear and consistent communication. Expect business communication programs to draw from industry experts who will help you nurture and develop your natural skills in networking and negotiation.

What will I learn?
Every establishment will have its own format in how it delivers its business communication degree. However, the key elements taught will remain constant and include the following:

  • Corporate social responsibility and sustainability. Expect to gain a solid overview of how this has changed over time and exactly how it pertains to today’s world of business.
  • Marketing communications and how to develop a beneficial role between the company and its target market.
  • Corporate identity and brand management.
  • Corporate communication strategy, along with the understanding of the planning and implementation of various communication mediums.
  • Media policy and planning within the advertising process.
  • Marketing research.
  • Consumer behavior and its relationship to marketing management and communications.
  • Direct marketing and media policy.
  • Practical public relations and internal communications.

How will I learn?
Learning on a business communication course typically takes advantage of both practical and theoretical learning. Lectures, seminars and tutorials will be used to help you learn and understand the theoretical aspects of business communication. You’ll also take full advantage of practical workshops and classes, along with self-led learning that includes study and revision. It’s also likely that your university will make full use of technology and the virtual learning environment as well. Using business simulation software you’ll work on ‘real-time’ communication programs, along with embracing every web-based communication tool used in the modern business world.  These will include learning about social media marketing, blogging, driving web traffic and other relevant skills.

After gaining my degree, what options are open to me for employment?
On qualification you’ll be well placed to pursue a career in business communications and public relations. Large corporations have whole departments devoted solely to this skill, and smaller businesses often employ individuals to work for them in this manner. Marketing areas such as advertising, brand management and sales are all large employers of those who are talented in this particular field. There is also the option of freelancing in the industry – with more and more companies choosing to outsource this area to English speaking experts throughout the world. You might find clients on a global scale wishing to employ your skills.

Of course, we all know what a challenging employment market we face right now. And that’s why it’s virtually a necessity to study and graduate with a good degree to stand the best chance possible of securing work in your chosen career. There’s no getting away from the fact that most employers simply won’t even consider a candidate unless they’re a degree holder. And that’s why you owe it to yourself to make sure you get qualified in your field. After all, it’s an employer’s market right now, and if your resume fails to show that you’re qualified to work in the industry, then in all likelihood you won’t even be considered for an interview.