Sports management is all about dealing with the business side of sports. Sport is huge business – you only have to think of the kind of salaries that soccer players, boxers and other athletes command to begin to understand quite how much of a multi-billion dollar industry this is. And as well as the players themselves, the need for managers to deal with the business side of the industry has never been more necessary. Sports management universities are all about equipping you with the necessary knowledge to forge a career in what is a highly competitive industry. With so many high-profile figures being given publicity in the national and international press on a daily basis, it’s no wonder that many people would love to make a living in this area. And the strongest way to give yourself the best possible chance of success is to gain a degree in sports management.

What’s it all about?
Sports management is not just about attending the big games, that championship fight or high level tournaments, although for the lucky few that’s definitely one of the perks of the job. Studying at one of the many sports management universities will give you the solid grounding you need to either enter the industry at grass roots level or, if you’re lucky, perhaps straight into middle management. Sports is a business just like any other, and you can expect your course to cover such aspects as accounting, economic, computer studies, ethics and marketing, as well as a strong emphasis on management skills. Not only that, but you’ll end your degree course with a host of highly transferrable business skills that will, if you decide to change careers at some point in the future, be highly valued in a variety of different business scenarios.

What will I learn?
Sports management schools and universities all have their individual ways of presenting a syllabus. However, you can expect all courses to give you a good grounding in the following:

  • A general overview of the sports industry as a whole, including the different roles of the various business opportunities and positions that are available.
  • Social and ethical issues, and the law as it applies to the sporting industry
  • Business skills. These will include the accounting and the financial side of the sporting business, marketing – including targeted marketing, computer applications and the use of technology as applied to the industry.
  • Sales and marketing training.
  • Communication, problem solving and dispute resolution.
  • Team training and team dynamics.
  • Sports business analysis

How will I learn?
Sports management universities use a combination of both theoretical and practical learning to prepare you for a career in the industry. Along with learning about the industry as a whole, you can expect to be given projects and scenarios to work on. These will aim to improve your critical thinking skills, and lead you towards marketing and managing in all aspects of the sporting world. Because the term “sports management” covers a broad spectrum of career options, you’ll be taught the core skills that are necessary to move into the industry at a lower level, and perhaps then choose to specialize as your education progresses. In some cases you might even have the opportunity of work placements so you can get experience working in a real life sporting environment.

After gaining my degree, what options are open to me for employment?
After finishing your degree there are a whole host of sports management careers that become available to you. These can include such options as sports agents, coaches, scouts, recruiters and athletic directors. There are also the off-shoot positions such as sports information, sports marketers and advertising, along with venue managers, merchandising and sport licensing to name but a few career choices. One thing’s for sure, signing up for a degree course at one of the many sports management universities will leave you spoilt for choice as to which career path you take after qualification.