Everybody in Hollywood understands that reviews are a matter of opinion and that efforts to get people to watch your movie or show will often include activities that have nothing to do with making the show better. As a result, armies of publicists seek to get stars on the covers of magazines and included in various hot lists.
Higher education’s equivalent of that is COLLEGE RANKINGS. College and university officials whine and cry about the rankings each year, moaning that they have little or nothing to contribute to students’ understanding of their educational options. Meanwhile, meetings take place across the country where those same officials plot and scheme to raise their placements on these same lists.